Why would email marketing work for my business?

If you’re reading this, there’s a high chance you’re asking WHY email marketing will work for your business. Let’s start by introducing how email marketing works and walk through a few advantages that email has over other platforms and channels of marketing.

So… How does email marketing work?

Firstly, email marketing allows you to completely OWN your audience. Regardless of the size of your email list, they are fully yours. When they open your emails, you have their full attention which is not the case with social media platforms where users are constantly bombarded with other brands on their feed, advertisements, and distractions.

One of the most effective ways in growing your audience/email list is with pop-up automation. For example, when somebody visits your site, they can be greeted with a pop-up that’s offering them something (discount ex: 15% off, free shipping, etc.) in exchange for their email address. Once they are on your email list, it’s completely up to you how you make use of those new leads.